The following link gives a good overview of the differences between BLE (Bluetooth low energy) and classic bluetooth. Definitely worth a perusal.
The fundamental reason why BLE is becoming so popular in beacons is the extremely Low Power Consumption of BLE devices. Its low power consumption makes it possible to power a small device with a tiny coin cell battery for 5–10 years !
http://www.medicalelectronicsdesign.com/article/bluetooth-low-energy-vs-classic-bluetooth-choose-best-wireless-technology-your-application
The fundamental reason why BLE is becoming so popular in beacons is the extremely Low Power Consumption of BLE devices. Its low power consumption makes it possible to power a small device with a tiny coin cell battery for 5–10 years !
http://www.medicalelectronicsdesign.com/article/bluetooth-low-energy-vs-classic-bluetooth-choose-best-wireless-technology-your-application
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