Articulating the business value of IT solutions

When you're trying to sell an IT solution to your stakeholders, it’s super important to talk about more than just the tech specs. You need to show how it can actually help the business. 

Here’s a breakdown of five key ways to highlight the business value of your IT proposal:

1. Cost Reduction: Look for specific areas where your IT solution can help save money, like making processes smoother, automating tasks, or using resources more efficiently. Use solid metrics and financial forecasts to illustrate how much money could be saved. For instance, calculate potential savings from lower labor costs, reduced energy use, or less waste. Point out how these cost savings can lead to better profits, more competitiveness, and sustainable growth. Also emphasize on how these cost savings can create a "self-funding" model for their new transformative initiatives. 


2. Generating new Revenue Streams: Talk about how the IT solution can open up fresh revenue opportunities, like launching new products or services, tapping into new markets, or coming up with innovative business models. Share data that shows demand in the market and how profitable these new revenue streams could be (market share). Explain how the solution can grow with the business as it expands (scalability).


3. Enhancing Customer Experience: Get to know what problems customers face and how your IT solution can help solve them through a deep understanding of business processes. Describe how the solution will make customers happier through quicker responses, personalized services, or added convenience. Stress how a great customer experience can set your business apart from competitors and build customer loyalty. Try to articulate the ROI in terms of NPS improvement or CSAT improvements. 


4. Supporting Net Zero Goals of the Enterprise: Look at how the IT solution benefits the environment, like using less energy or cutting down carbon emissions. Align with the sustainability goals of the customer. Show how your solution fits into the company’s sustainability plans and helps create a greener future. Highlight the positive effects on society and local communities.


5. Gaining Deeper Business Insights: Explain how the IT solution can pull useful insights from current data, like spotting trends or opportunities. This is especially true when you are building data modernization solutions. Show how these insights can lead to smarter business choices based on data-driven-decisions. Emphasize that data-driven insights can give you an edge over competitors and spark innovation.

By clearly explaining the business value of ourIT solution,we have a better shot at getting buy-in from stakeholders and ensuring a successful rollout.